Winners 2007

CATEGORY 1: Mobile Entertainment Awards

Best Mobile Game

Gameloft – Real Football 2007
Real Football 2007 is the latest edition of Gameloft’s successful football franchise for the mobile platform. Choose your favourite team from among one hundred clubs and nations and take part in the biggest competitions of the season. Play alongside top players such as Steven Gerrard and Patrick Vieira and perform astonishing technical moves in an atmosphere worthy of the greatest football stadiums. Experience realistic artificial intelligence, detailed graphics and much more.

Best Mobile Music Service

PCCW Mobile HK – MOOV on mobile
PCCW mobile delivers MOOV on mobile, with access to Hong Kong's largest and most comprehensive music library. Users can choose from 100,000 pre-release ‘plug’ songs, new albums, golden oldies and classical hits anytime, anywhere. No download is required for this service as content is streamed direct to the handset. MOOV on mobile's user-friendly interface enables users to be able to listen to songs from eight pre-set channels with a few keypad pushes. Users can also compile their own personalised playlist on a PC or via a mobile phone and then enjoy the results on their handset.

CATEGORY 2: Best Mobile Advertising

Zad Mobile/Smart Communications/Pepsi – 1-IN-5 Panalo Summer Promo
This was a mobile promotion campaign targeting Pepsi drinkers in the Philippines. Under each bottle crown was a unique electronically generated seven digit code that Pepsi drinkers could send to an access number to redeem instant prizes. 200 million unique codes were created for this promotion and over 30 million pesos worth of prizes were given away, including ringtones and mobile handsets. One in five Pepsi drinker’s who participated in the promotion won a prize.

CATEGORY 3: Best Mobile Social Networking Service

BuzzCity – myGamma
myGamma.com is an international wireless networking community that has more than 2 million registered members from more than 54 countries. There are many tools for interaction (instant messaging, chat, albums, groups, testimonials, moblog, calendars, in-session games), which are crafted to appeal to our basic need for friendship and our sense of vanity. In the testimonial feature for example, members get to discreetly ‘show-off’ what others think of them. This in turn is used to approach others for interaction. This feature has become a ‘must-have’ for most members and requesting and giving testimonials is a major part of the Gamma experience. Tools for the expression of vanity and friendship are also provided in the form of a Weekly Hall of Fame where, on a weekly basis, members vote themselves or their friends to the top slot.

CATEGORY 4: Best Mobile Broadband Handset / Device

Motorola – MOTORAZR2 V9
Motorola made its new RAZR2 V9 profile even sharper, shaving 2mm from the original RAZR. Greatly enhanced dual screens give consumers the largest-in-its class 2.0” external screen for crisp picture caller ID3 and a 2.2” internal screen with twice the resolution of the original RAZR. With the new ARM 11 processor, processing speed is 10 times faster and with high-speed USB 2.0 it only takes a few seconds to transfer a song. Motorola’s innovative CrystalTalk technology automatically adjusts audio to ensure clear calls even in a noisy environment. With up to 2GB of memory, the new RAZR2 V9 has enough storage for approximately 1,000 songs. Music can be downloaded over the air at near-broadband-like wireless data speeds. The external display incorporates Motorola’s breakthrough 'haptics' technology, which provides users with vibrating feedback in response to their finger taps.

HIGHLY COMMENDED

LG – Shine 3G Phone
LG Shine is the world’s first full metal (stainless steel) phone, giving it a sharp, refined look with tactile appeal. The metal body provides users with a more solid-feeling, durable phone. The powerful 3G version of LG Shine offers a true next generation mobile experience with the most advanced HSDPA technology, which provides ultra-fast video downloads at up to 3.6 MB per second. This super-slim handset is also rich with features for multimedia functionality such as 512MB user memory, a 2MP AF Flash camera and a VGA camera on the front for videoconferencing.

The WINNERS for the Mobile Innovation Awards 2007

Most Innovative Wireless Device-centric Technology

• Telegent Systems, USA

Most Innovative Carrier Infrastructure or Platform

• 3ple-Media, Netherlands

Most Innovative Mobile Application in a Vertical Market

• Integra Micro Systems, India

Most innovative Consumer Application or Service

• Consilient, USA

Overall Winner for the Asia Mobile Innovation Awards

• Consilient, USA

More information on the GSMA Mobile Innovation Programme can be found at: www.mobileinnovation.org