Category 4: The Green Mobile Award

The 'Green Mobile Award' category is for mobile industry organisations that are focused on the reduction of environmental impacts through eco-friendly, innovative policies, products, programmes or initiatives, as well as organisations outside of the industry that utilise the mobile platform to communicate, innovate or drive eco-friendly programmes, services and initiatives.

The 'Green Mobile' Award aims to highlight the role that mobile can play in the development of low carbon economies, industries and lifestyles, such as improved energy efficiency, alternative energy sources, recycling, conservation, travel, manufacturing and logistics cost reduction and eco-friendly consumption.

Specifically, these could include:

Alternative energy sources i.e. wind & solar power
Procurement processes that lower equipment power requirements, or reduce the quantity of materials used, or substitute existing components with replaceable, longer lasting or even bio-degradable materials
System, network or other equipment with energy saving or emission reduction features
Recycling programmes for devices & equipment, i.e. 'take back' type programmes for used handsets & accessories
New mobile applications or products that reduce reliance on travel, monitor the environment or promote eco-friendly behaviours
The introduction of systems and processes that reduce consumption of valuable resources, such as fuel, paper, and electricity
Initiatives that engage employees, users or communities through awareness, and ultimately contribution to green programmes

The judges will shortlist three to five entries in this category, with one winner announced at the Mobile Asia Congress in Hong Kong on Wednesday 18th November 2009.

Note: This year's winners in the Asia Mobile Awards will gain an automatic nomination (short listing) for the GSMA's Global Mobile Awards in 2010. The Global Mobile Awards will be presented at the world's leading mobile communications event, the Mobile World Congress in Barcelona, Spain in February 2010.

The entered programme, product or initiative must have been available in at least one named Asian market* between 30th November 2008 and 15th September 2009.

*See Rules of entry for description of Asian region

Eligibility

This award is open to all organisations that either serve the mobile industry around the world, including mobile operators, manufacturers and product/service/application providers in the mobile eco-system or those outside the industry that demonstrate use of the mobile platform as an integral part of their eco-friendly policies, programmes and initiatives.

All entries must be submitted by Tuesday 15th September 2009 (5pm Hong Kong time).

Judging criteria:

The judges will look for evidence of pro-activity and tangible progress in terms of eco-friendly policies, programmes and initiatives. Successful companies will be able to demonstrate well conceived, designed and successfully implemented environmentally friendly approaches that deliver quantifiable results.

We would like to see programmes that show genuine efforts toward environmentally sustainable business and ecologically friendly technologies, where entrants should be able to demonstrate:

Green policies and programmes in the areas of environment, employees, management, and product manufacturing or deployment
Defined targets that are measurable in terms of contributing to reduced carbon emissions
Sustainable commitment to continue to address environmental impacts
Evidence of how policies and programme have or can benefit mobile users, employees, communities and the general public

Specific entry form questions:

On the entry form, in addition to submitting contact and company information, you will be asked to answer the following questions (maximum text/character length for your answers also shown in brackets below):

What is the name of your policy, programme or initiative? When was it launched or introduced? (1000 characters = approx 170 words)
Is this a joint entry? If so. Who are the partnering organisations?
What specific environment, employee, management, product manufacturing or deployment issues are addressed by your policy, programme or initiative? (1000 characters = approx 170 words)
How do these benefit users, stakeholders, employees, or the wider world? (1000 characters = approx 170 words)
How do you measure the success of your programme? How successful have you been to date in quantifiable terms? (1000 characters = approx 170 words)
What specific evidence would you highlight for your programme/initiative/policy or product, in terms of it contributing toward a greener economy, industry or community, or reducing carbon emissions? (1000 characters = approx 170 words)
What business benefits have you seen from your focus on environmental sustainability? (1000 characters = approx 170 words)
What plans do you have to expand and extend your policy/ programme/ initiative/product in the future? In what ways is your policy / programme/initiative/product sustainable? (1000 characters = approx 170 words)