Category 1: Mobile Entertainment Awards

1b) Best Mobile Music, TV or Video Service

From Mumbai to Beijing, Seoul to Tokyo, Asia is at the forefront of the revolution that is engaging millions of users with compelling new ways to play, share and interact with innovative entertainment content, wherever they are.

The Best Mobile Music, TV or Video Service category aims to attract the best in innovative music, TV and video download or streaming services from companies across Asia and across the mobile value chain. Judges will be looking for innovation behind content and services that deliver compelling multimedia to users, drive new revenue streams and demonstrate widespread take up of exciting new services.

Three to five entries will be short-listed in this category, with one winner to be announced at the Mobile Asia Congress in Macau on 18th November 2007.

Eligibility:

This category is open to companies and organisations that create, develop or deliver Mobile music, TV or video services and content. Entrants are requested to submit compelling, creative content that captures the imagination and provides a new level of entertainment experience for mobile users in Asia.

Eligible companies include:

• Mobile Network Operators
• Application Developers, Content Owners and Providers (such as broadcast, media companies, record companies etc.)
• Device manufacturers
• Portal provisioning providers and content aggregators
• Publishers - all players in the mobile entertainment value chain that provide products or services to networks
• Entries that have been developed as a result of partnerships between Operators & content owners/providers will also be welcomed as joint entries.

Judging criteria:

Entries can only be submitted for services and content that are commercially available today. The service or content entered must have been launched or available in at least one or more Asian market up to 3rd October 2008. Entries for each of the four categories of the Asia Mobile Entertainment Awards will be judged on the following main criteria:

• The content or service provides a compelling entertainment experience for users.
• The content or service is exciting (Judges expect to see evidence of user take up)
• Is the service live? What kind of content is offered, if music, how many tracks/videos does the user have access to? What technology underlies it, has the content ever previously been available to mobile users etc?
• 'Cool factor' or appeal of the content available
• Ease of use/simplicity
• Revenues generated to date
• Value for money
• Peer to peer interaction
• How viral is the content/service?
• Responsible approaches to protecting users from unwanted, obtrusive or offensive content

Entry forms, supporting materials & formats:

In order to ensure a consistent approach for our judges, entries must be submitted using the Category 1b) Best Mobile Music, TV or Video Service entry form. Entries not using the web based entry form will not be considered. All entries to the Asia Mobile Entertainment categories must be submitted by 30 September 2008 (5pm Hong Kong time).

Entrants are expected to submit on line supporting materials illustrating their specific content or service with screen shots & videos. These can be either a .jpeg (for pictures), .mpeg (for video) or .ppt for powerpoint.

An additional upload facility will be provided via a link in your confirmation email once your entry has been submitted. You will have the ability to upload 3 additional files to accompany your entry up to a maximum file size of 10MB each.

Other formats will be considered upon request to upload@asiamobileawards.com. If using sound, entries should be submitted with English language voice-overs or if not possible, they MUST be supported an English translation of the script.

Specific entry form Questions:

On the entry form, in addition to submitting contact and company information, you will be asked to answer the following questions (maximum text/character length for your answers also shown in brackets below):

• What is the brand or name of your entered music, TV or Video service or content service i.e. the entry? (100 characters = approx 20 words)
• Is this a joint entry? If so. Who are the partnering organisations?
• Entries for this award category must be commercially available IN AT LEAST ONE Asian market. Please provide evidence to support this such as launch date of service or content, including details of Asian regions where the service of content is available and, specifically, which mobile operators offer your service or content. (1000 characters = approx 170 words)
• Please describe the service, is it broadcast live, is it content for download? What kind of content is offered? (1500 characters = approx 250 words)
• What attracts users to visit, download, buy and return to the service? How much does it cost to subscribe and to download(1000 characters = approx 170 words)
• What is innovative or unique about your service or content? What makes users want to view, download, listen and share? What is so compelling for users? (1000 characters = approx 170 words)
• What makes the service easy to use? (1000 characters = approx 170 words)
• What is the business model? (1000 characters = approx 170 words)
• Are users protected from unwanted, obtrusive or offensive content? How is this service monitored to ensure best regulatory practice? (1000 characters = approx 170 words)
• Please provide sales figures. Please explain why is it good value for users? (1000 characters = approx 170 words)