Category 1: Mobile Entertainment Awards

1b) Best Mobile Music Service

The Best Mobile Music Service award aims to attract the very best in innovative music services across Asia and across the mobile value chain.

Judges will be looking for innovative music services that deliver a simple and compelling experience to users supported by cutting edge marketing & promotion that has resulted in dynamic market success. The judges will shortlist three to five entries in this category, with one winner announced at the Mobile Asia Congress in Hong Kong on Wednesday 18th November 2009.

Note! This year's winners in the Asia Mobile Awards will gain an automatic nomination (short listing) for the GSMA's Global Mobile Awards 2010.

The Global Mobile Awards will be presented at the world's leading mobile communications event, the Mobile World Congress in Barcelona, Spain in February 2010.

Eligibility:

This category is open to companies and organisations that create, develop or deliver mobile music services and content in one or more Asian market.

Eligible companies include:

Mobile Network Operators
Application Developers, Content Owners and Providers (such as record companies, agencies, media companies etc.)
Device manufacturers
Portal provisioning providers and content aggregators
Publishers - all players in the mobile entertainment value chain that provide products or services to networks
Entries that have been developed as a result of partnerships between operators & content owners/providers will also be welcomed as joint entries.

Judging criteria:

Entries can only be submitted for Mobile Music Services that are commercially available. The service entered must have been commercially available between 30th November 2008 and the closing date of the GSMA's Asia Mobile Awards on Tuesday 15th September 2009 (5pm Hong Kong time) and be available in at least one or more Asian market*. Please provide evidence to support this such as launch date of the service, including details of Asian countries or regions where the service is available, together with reviews and statistical evidence of market success or take up.

*See Rules of entry for description of Asian region

Please provide evidence to support this such as launch date of the service, including details of countries or regions where the service is available.

Entries for Best Mobile Music Service will be judged on the following main criteria:

The service/content provides a compelling entertainment experience for users
The service is exciting (Judges expect to see evidence of user take up)
Is the service live? What kind of content is offered?
How many tracks does the user have access to? What technology underlies it? Has the content ever previously been available to mobile users etc?
'Cool factor' or appeal of the content available
Ease of use/simplicity to access and download
Revenues generated to date
Value for money
Peer to peer interaction

Entry forms, supporting materials & formats:

All entries must be submitted by Tuesday 15th September 2009 (5pm Hong Kong time).

Entries must be submitted using the Category 1b) Best Mobile Music Service entry form.

Entrants are expected to submit supporting materials illustrating their specific service/content with screen e.g. shots & amp;videos.

An additional email upload facility will be provided via a link in your confirmation email once your entry has been submitted. You have the opportunity to attach files, these can be either a .jpg, .gif, .tif, .bmp (for pictures), most common formats for video.

You will have the ability to attach 3 additional files to accompany your entry up to a maximum file size of 10MB each.

Specific Entry Form Questions:

On the entry form, in addition to submitting contact and company information, you will be asked to answer the following questions (maximum text/character length for your answers also shown in brackets below):

What is the brand or name of your entered mobile music service /content service i.e. what is the entry called? (100 characters = approx 20 words)
Is this a joint entry? If so. Who are the partnering organisations?
Entries for this award category must be commercially available IN AT LEAST ONE Asian market. Please provide evidence to support this such as launch date of service/ content, including details of countries/ regions where the service is available (1000 characters = approx 170 words)
Please describe the service? What kind of music content is offered? (1500 characters = approx 250 words)
What attracts users to visit, download, buy and return to the service? How much does it cost to subscribe and to download? (1000 characters = approx 170 words)
What is innovative or unique about your service or content? What makes users want to listen, view, download and share? What is so compelling for users? (1000 characters = approx 170 words)
What makes the service easy to use? (1000 characters = approx 170 words)
Please provide sales/hit/download statistics if available. Please explain why it is good value for users? (1000 characters = approx 170 words)